CTR calculator
Enter clicks and impressions to get the click-through rate, or impressions and a CTR to see how many clicks to expect.
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FAQ
CTR calculator questions
How is CTR calculated?
CTR = clicks ÷ impressions × 100. For example, 150 clicks from 5,000 impressions is a 3% click-through rate.
Where do I find my search result CTR?
Google Search Console’s Performance report shows clicks, impressions and average CTR for your pages and search queries.
Why is my CTR low even though I rank well?
Ads, AI answers and other features above the results take clicks, and a title or description that doesn’t match what people searched for gets skipped. Clear, specific titles usually help.
Check your whole site
The free site audit crawls every page and lists what stops them ranking: broken links, redirect chains, missing tags, blocked pages, with fixes.