Conversion rate calculator
Enter visitors and conversions (sales, sign-ups, leads) to get the conversion rate, or visitors and a rate to see how many conversions to expect.
Fill in the fields above.
FAQ
Conversion rate calculator questions
How is conversion rate calculated?
Conversion rate = conversions ÷ visitors × 100. For example, 40 sales from 2,000 visitors is a 2% conversion rate.
Should I count visitors or sessions?
Either works if you’re consistent. Sessions give a lower rate when people visit several times before buying; users (visitors) match how many people converted. Analytics tools let you report both.
What is a good conversion rate?
It depends heavily on the industry, price and traffic source. Compare against your own past numbers and against each traffic source, rather than general averages.
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