Why isn’t my page indexed?

Google visited the page but decided not to index it, for now. Nothing technical is blocking it: Google didn't see enough value. The usual causes are thin or duplicate content, and pages with few internal links. Improve the content, link to the page from your important pages, and request indexing again.

Google knows the URL exists but hasn't crawled it yet, often because the site has many low-value URLs or the page has few internal links pointing to it. Link to the page from pages Google already visits often, and keep your sitemap clean.

The page has a robots meta tag or X-Robots-Tag header that says noindex. SEO plugins sometimes add it to new pages, categories or whole sites under construction. Remove it if the page should appear in Google.

A Disallow rule in robots.txt stops Googlebot from reading the page. Google can't rank what it can't read, and can't see a noindex tag on a blocked page either. Remove or narrow the rule.

The page's canonical tag names another URL as the main version, so Google indexes that one instead. That's correct for duplicates; if this page should rank on its own, point its canonical tag at itself.

Google found other pages with the same or very similar content, picked one of them to index and dropped this one. Make the page substantially unique, or add a canonical tag pointing at the version you want indexed.

The URL redirects somewhere else, so Google indexes the destination instead. That's expected after a move; make sure your sitemap and internal links use the final URL.

The page returns HTTP 200 but looks empty or like an error page, so Google treats it as missing. Return a real 404 for removed pages, or add meaningful content.

The URL returned an error when Google tried to fetch it. Restore the page or 301-redirect it for 404s; for 5xx errors, check your server or hosting logs.